How to give a winning brow consultation

What is a brow consultation?

A brow consultation is the first and most crucial step in any brow appointment. It’s your chance to connect with your client, discuss their goals, and assess their natural brow shape, skin type, and preferences. Your clients already have a vision of the brows they would love when they come to sit in your chair. Your mission is to understand what exactly they want!

During this conversation, you’ll work together to decide on the best treatment, whether it’s a subtle Liquid Dye, bold Henna, sleek Brow Lamination, or a simple shaping. It’s also an opportunity to set clear expectations, explain the process, and answer any questions your client may have.

Rule 1: Listen first

Listening is the rule Nr.1 of a successful brow consultation. Why? Because your client’s idea of “perfect brows” might differ from yours, and understanding their preferences is key to delivering results they’ll love. By listening carefully, you’re showing that their opinion matters, building trust from the very beginning.

Ask for inspiration

To make things even clearer, ask your client if they have an inspirational photo. A picture can help you see exactly what they’re envisioning, whether it’s bold arches, soft natural brows, or a feathery, laminated look. Inspiration photos take the guesswork out of the consultation and ensure you’re both on the same page.

Examples:

• If a client says, “I want my brows to look fuller but not too dark,” a photo can help clarify what “not too dark” means to them.

• Someone might say, “I love natural brows,” but their idea of natural could be just a little defined or completely untouched, and again, photos will help bridge that gap.

Don’t be afraid to ask what exactly they like in the examples they’re sharing. By listening and encouraging your client to share their thoughts and visual examples, you’ll create a tailored brow experience that matches their vision perfectly. Nobody said that it’s an easy task.

@farkas.zorka.stylist doing brows!

Rule 2: Assess their natural features

Every client’s brows are unique, and the key to creating stunning results is in finding the right approach to their natural features. During the consultation, take time to assess everything from their brow shape to their lifestyle.

What to look for:

• Brow shape: Identify areas that need balancing or filling. A big challenge could be scarred brows!

• Brow thickness: Decide if their brows need more definition or just a subtle touch. If your client overplucked them, it’s gonna be hard to fulfill your client’s wish for fluffy brows.

• Hair color: Match the brow color to their natural hair color or desired tone. Don’t go to far away from it for a balanced brow look. 

• Skin color and tone: Look at their complexion to recommend colors that complement their look.

• Lifestyle: How much makeup do they wear? A minimalist may prefer a natural look, while a makeup lover might want bold, defined brows.

Why it’s important

Not every trend or treatment works for every client. For example, someone with fair skin and light hair might prefer a soft tint, while a client with darker features may opt for a more dramatic transformation. By aligning your technique with their natural features and preferences, you ensure results that feel both personal and flawless.

Pro Tip: Want to master assessing brows? Enroll in our Academy and learn everything you need to successfully assess your client's features! Plus, all December courses are 60% off, so now’s the perfect time to level up your skills. 

Rule 3: Be honest about what's achievable

Sometimes clients come in with sky-high expectations (hello, Instagram brows!). While it’s tempting to agree and try to work magic, being honest about what’s possible is far more important. Trust us, honesty now saves disappointment later!

This is where many consultations go off track. When clients are promised results that can’t be delivered, they leave unhappy, and their trust in you takes a hit. Instead, focus on what’s realistic and find ways to make their brows look amazing while staying true to what’s achievable.

Examples:

• A client with super sparse brows wants thick, fluffy, laminated arches? Be honest: “Your brows might not achieve this exact look, but with Brow Lamination, we can lift and smooth your hairs for a fuller effect. We can also add Liquid Dye to fill in the gaps for a natural, polished look.”

• Someone shows up with a photo of ultra-bold henna brows but has a minimalist vibe? Suggest a more subtle tint or Liquid Dye for something natural yet defined.

How to frame it

It’s not about saying “no” to their vision, it’s about offering something that works better. Instead of focusing on what you can’t do, highlight what you can do:

• “This style might not suit your current brow shape, but we can create something that complements your natural features much better!”

• “We can’t achieve this exact look right away, but starting with [treatment] will help us work toward it over time.”

When you’re transparent and solutions-focused, your clients will trust your expertise and walk out loving their new brows. Bonus? They’ll keep coming back because they know you truly care about their results.

Rule 4: Explain the process

For many clients, getting their brows done (especially with treatments like Brow Lamination or tinting) can feel a little scary. The secret to easing their nerves? Walk them through the process step by step. When clients know what to expect, they feel calm, comfortable, and confident in your expertise!

Why it’s important

You probably know it yourself, uncertainty can make people nervous. By explaining how the treatment works and the care you put into it, you build trust and ensure they’re relaxed throughout the appointment. Plus, clear communication shows your professionalism and makes the entire experience more enjoyable.

Examples:

• Brow Lamination: “The first solution relaxes the hairs, the second sets them into place for that sleek laminated look, and the final step is a nourishing elixir to keep your brows healthy and hydrated. It’s completely safe, and the products are vegan and designed to work gently on your skin and hair.”

• Brow Dye: “We’ll start with Brow Mapping to find the perfect shape for your face, don’t worry, this is included at no extra cost. Then, we’ll apply the Liquid Dye dye for about [X minutes], depending on the intensity you’d like. Afterward, we’ll clean up and style your brows for a polished finish.”

Listen and tailor your explanation to the client’s concerns. If someone’s worried about sensitivity, emphasize the safety of the products you’re using and always conduct a patch test. When clients feel informed and cared for, they’re more likely to relax and enjoy the experience!

Rule 5: Don’t forget aftercare

A winning brow consultation doesn’t end when the treatment is over, it’s just as important to guide your client on how to care for their new brows. Aftercare ensures the results last longer and helps your clients maintain healthy, flawless brows and it’s often underrated.

What to cover in aftercare?

Take a few minutes to explain the essential dos and don’ts based on the treatment they received. For example:

• Avoid moisture for the first 24-48 hours, skip heavy oils, and keep the brows hydrated.

• Stay away from harsh cleansers or exfoliants and avoid touching the brows excessively.

• Advise clients to avoid rubbing their brows.

Make aftercare easy

• Free Aftercare Leaflets: Hand out or direct clients to download our free aftercare leaflets for clear, step-by-step instructions. We made them specifically for your clients! You can find them here under our FAQ.

• Upsell products: Offer your clients products to maintain their eyebrows, like:

• Elixir No. 3: Nourish and hydrate the brows to keep them sleek and healthy. Gift it as a freebie or upsell it as the perfect finishing touch!

• Nourishing Defense Balm: Protect the brows while helping the results last longer, it’s a simple upsell with huge benefits.

When clients leave with not only beautiful brows but also the tools to keep them looking great, it shows you care about their results beyond the appointment. It’s a small step that leads to big client loyalty, and maybe even a glowing referral or two!

Pro Tip: If your client just got a Brow Lamination, give them an open sachet of Elixir No. 3 to take home. Simply close the packet with a pin for easy storage. This thoughtful touch lets them nourish their brows at home and extends the sleek, polished look. 

Good luck!

A great brow consultation sets the stage for happy clients and flawless results. With these rules in mind, you’re ready to make every consultation a winning one. Remember, the more confident and informed your clients feel, the more likely they are to trust and recommend you. 

Need more tips to level up your brow game? Check out our other blog posts, like How to Deal with Unhappy Clients, for more insights into creating the ultimate client experience.