6 tips to boost online reviews for your salon

20.02.2024 - Lisa Sazonova

In today's digital age, online reviews can make or break your salon's reputation. Positive reviews can attract new clients and build trust, while negative reviews can drive away potential customers. So, how can you ensure that your beauty salon or brow bar gets more online reviews? Let's look into some tips to boost your online presence and encourage clients to leave glowing reviews.

How to get more online reviews for your salon?

To help you get more online reviews, we've gathered six tips you can use for your salon or brow bar. These strategies will empower you to boost your salon's online reputation and attract new clientele.

1. Use review platforms

Ensure your salon or brow bar is visible on popular review platforms like:

- Google
- Yelp
- Yahoo
- Facebook

These platforms are where many potential clients are searching for beauty services. By being present on these platforms, you not only improve your salon's credibility but also increase your chances of being discovered by new clients. Claim your business listings and optimize them with accurate information, captivating visuals, and compelling descriptions. It's your first step toward establishing trust and making a lasting impression on potential clients.

Ask your clients to leave a review

Don't be afraid to ask your satisfied clients for reviews! Encouraging clients to leave reviews is key to building your salon's online reputation. Here are some effective ways to ask for reviews:

Tip #1: Face-to-face

You can ask them in person after an appointment: Don't underestimate the power of face-to-face interaction. After providing exceptional service, take a moment to express your gratitude to the client and kindly ask if they would be willing to leave a review. Some clients may not be familiar with the process, so offering assistance on how to leave a review on platforms like Google can be very helpful and appreciated!
The easier you make it for them, the more likely they will be to right away do it. We sometimes say out of sight, out of mind. So the quicker they can act, the bigger the chance they will actually do it.

Tip #2: Direct message

Send them a message! Use the communication channels that your clients prefer or how you communicate with them, whether it's through social media direct messages or text messages. Thank them for choosing your salon and kindly ask if they'd be willing to spread the love with a review and send the right link right away. Most definitely your clients will be happy to share a positive review and help you to grow!

Tip #3: Inspiration

Sometimes, a little inspiration goes a long way. Share snippets of past reviews from your happy clients on your social channels with the call-to-action for others to leave a review as well. Highlight moments of exceptional service, the artistry of your brow designs, or the warm welcome they received. Show your clients what makes your salon shine and inspire them to spread the word with their own glowing reviews.

Tip #4: Create signs

Another idea on how to approach your clients is to put up signs in your salon and let your salon's vibe do the talking! A simple sign near the reception area or in the waiting room can say something like, "Love our salon? Let the world know! We welcome your reviews on places like Yelp, Google, and more!" You can craft one in Canva or there are many beautiful templates online on for example Etsy.

Etsy Client Review

Tip #5: Thank you cards

Improve the client experience by giving them a personalized thank you card after their appointment. Include a QR code that leads directly to your preferred review site, making it easy for clients to leave feedback. Consider pairing the thank you card with aftercare instruction leaflets—it's a thoughtful gesture that enhances the client's experience and encourages them to share their thoughts online.

Don't forget to download our Supercilium Aftercare leaflets, designed for four different treatments:

- Brow Henna
- Hybrid Dye
- Brow Lamination
- Lash Lift

3. Offer gifts or discounts

Want to give them an extra driver to leave a review? How about a little something to say "thank you" for taking the time to share their experience? Picture this: a 10% discount on their next appointment or a complimentary brow makeup product to enhance their brow game even further. It's your way of saying, "We value your feedback, and we can't wait to see you again!"

By adding that extra touch of generosity, you're creating a lasting connection and building trust that keeps them coming back time and time again. After all, who doesn't love a little surprise to brighten their day?

Marketing efforts to boost online reviews

As the beauty industry becomes increasingly competitive, strategic marketing efforts are essential for staying ahead of the curve and attracting new clients.

4. Automate the review process

Salon software is a game-changer designed to simplify your operations and elevate client experiences. This revolutionary tool not only streamlines appointment scheduling and inventory management but also transforms your review process into a seamless, automated journey. Every time a customer has visited you, and automatic email will go out asking to rank their experience.

Some of the industry's leading salon software solutions include:

- Treatwell: A platform offering online booking, client management, and marketing tools for salons. Treatwell's user-friendly interface enables you to automate review requests and monitor your salon's online reputation effortlessly.
- Vagaro: An all-in-one salon and spa software that simplifies appointment booking, payment processing, and client communication. Vagaro's intuitive interface makes it a breeze to send automated review requests to clients post-appointment.
- Square Appointments: Offering online booking, payment processing, and automated appointment reminders. With its review management features, Square Appointments allows you to request feedback and monitor your salon's online reviews in real time.
- SalonHub: An all-in-one salon management software designed to streamline your daily operations and enhance client interactions. With SalonHub, you can automate review requests and engage with clients seamlessly, fostering trust and loyalty.

By automating the review process, you not only save valuable time but also nurture meaningful relationships.

5. Call-to-action on your website

How to inspire visitors to share their experiences and leave glowing reviews for your salon? A call-to-action (CTA) is a button on your website that encourages visitors to do something. In our case, we want them to leave a review! What types of CTAs can you put on your website?

- Review invitation banner: Make your call to action impossible to ignore. Place a vibrant banner on your homepage, inviting visitors to share their salon experience.
- Embedded review form: Integrate a review form into your website, allowing visitors to leave feedback with ease. Keep it simple, but clear!


Perfection Elements Customer Reviews
An example of reviews highlighted on Perfection Elements website.

Encourage them to share their voices, and watch as your beauty salon's online presence shines brighter than ever before.

6. Share positive reviews

Fire up your creativity using platforms like Canva, and let the world know about the amazing experiences at your salon or brow bar on your social media. With ready-to-use templates and your salon's unique touch, your posts will shine brighter than a freshly tinted brow! Creating such a post is way easier than you think: there are templates available on platforms like Canva that you can customize to match your salon's branding. Remember to incorporate elements of stars and your salon's logo to make your post stand out and reinforce your salon's identity! Plus, these templates can also be used to showcase glowing reviews on your website. That way, visitors will instantly see the positive feedback when they browse your site!

You can see an example of @backstage.brows Instagram post.


As you implement these strategies to get more online reviews, remember that delivering exceptional treatments and service is key. By consistently exceeding client expectations and ensuring they leave feeling delighted with their experience, you make the way for glowing reviews every time. Whether it's a flawlessly executed brow treatment or a perfectly lifted lash, your dedication to excellence speaks volumes. So, keep up the fantastic work, and watch as your salon's reputation shines brighter than ever before. Good luck beauties!

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