5 ways to increase your salon turnover

From Brow Salon to a Leading Beauty Brand

I started my journey at a popular eyebrow bar in Amsterdam, where I saw how shaping brows could transform a woman’s confidence. I just loved it and it sparked a passion in me to help even more women embrace their natural beauty! That’s how Supercilium was born. A way to empower beauty professionals like you to create the same magic for your clients. And today I want to help you to grow your salon turnover with some good business tips!

Ready to boost your Salon’s success?

As I said, running a salon is definitely not easy. I know firsthand the challenges of juggling appointments, perfecting your brow skills and keeping clients happy.. all while trying to grow your business. But here’s the good news: with a few strategic tweaks, you can take your salon to the next level, increase turnover, and keep your calendar full!

1. Upsell with add-on treatments

One of the easiest ways to increase your salon turnover is by offering add-on treatments that complement your main services. For example, pairing Brow Lamination with Liquid Dye creates a fuller, more defined look that your clients will love. It’s a two-in-one service that enhances their results while boosting your earnings.

Here’s a quick breakdown of how pricing could work:

• In Amsterdam, a Brow Tint alone typically costs around €40.
• Adding a Brow Lamination can bring the total up to €50–€60, depending on your expertise and location.
• By combining both treatments, not only can you charge more, but you also provide a more complete experience for your client.

If you’re curious about how to seamlessly combine these services, check out our blog post on how to combine Brow Lamination and Liquid Dye. It’s packed with tips to help you master the process and maximize your earnings.

By bundling services, you’re offering clients better value while increasing your salon’s revenue with every appointment. It’s a win-win!

2. Find faster and alternative beauty treatments

Adding time-efficient treatments like Airbrush Brows can significantly boost your salon’s turnover.

“On average, Airbrush Brows are 10 minutes faster than traditional dye methods, as we’ve heard from our lovely community.. I knew all of you would love the Airbrush when we launched it! This time-saving advantage means you can fit more clients into your schedule without compromising quality.”

Here’s how it adds up:

• If you’re charging €40 per brow dye treatment, and you typically see 8 clients a day, you’re earning €320.
• With Airbrush Brows, you could fit in at least 2 extra clients a day, increasing your earnings to €400 daily.
• That’s an additional €80 per day, or about €1,600 more per month (based on 20 working days).

It’s important to note that this efficiency comes with practice. While learning the technique, your appointments might take a little longer, but once mastered, Airbrush Brows become a game-changer for your salon.

Curious to learn how to perfect it? Check out our Certified Airbrush Brows Course to start mastering the art! Jenniree and Elisa will show you how to use the Airbrush machine in super easy-to-follow videos.

3. Reselling Supercilium Products

Did you know you can resell our top-performing products right from your salon?Our Brow Control and Brow Micro Concealer are perfect for helping your clients maintain their brows between visits - all while adding an extra revenue stream for your business. If you could upsell one client daily for $20, that’s already $4800 extra yearly. A no-brainer, right?

Why your clients will love Brow Control:

• No residue: Leaves brows flawless without any white streaks.
• Waterproof formula: Keeps brows in place for 24H, no matter the weather.
• Effortless styling: Perfect for maintaining a polished, professional look at home between appointments.

Why Brow Micro Concealer is a must-have:

• Make your brows pop: Your clients can make their brows pop in one easy step.
• Super lightweight: Blends seamlessly for a natural finish.
• Available in 3 shades: Perfect for a wide range of skin tones - light, medium and dark.

Want to start small? Stock a few products and see how your clients love them. Show them how they work on their brows, and we’ll know they will fall in love with it right away! If it’s a hit, take it to the next level with even bigger margins by becoming a reseller. Interested? Fill out this form or reach out to Maria, our sales manager, at maria@supercilium.com, and she’ll help you get started (Psst, the margins are insanely high!).

4. Optimize your booking system

I’ll admit it, when I first started as a Brow Artist, I used to keep track of appointments on paper. It was messy, I’d lose track of bookings, and the occasional double booking was inevitable. It didn’t take long to realize I needed a better system to keep up with clients and make the most of my time.
Implementing an online booking system was a game-changer for me, and it can be for you too. Here’s why:

• Back-to-back appointments: Fill your calendar seamlessly and avoid unproductive gaps.
• Automated reminders: Reduce no-shows and last-minute cancellations with email or SMS notifications.
• Waitlist feature: Quickly fill unexpected gaps by notifying clients who are waiting for a spot.

With an efficient booking system, you can easily manage your time, handle more clients, and boost your salon’s turnover.. all without extra effort. Trust me, once you’ve streamlined your scheduling, you’ll never look back! It’s like having a secret online assistant that helps you to rock your business.

5. Invest in education & get certified

At Supercilium, we’ve designed a range of Certified Courses to help you grow your expertise and business (Psst, this month only, all our certified courses are 60% off! Don’t miss this chance to grow your skills and boost your business.).

“The beauty industry is always evolving, and keeping your skills on point is one of the best ways to increase your salon’s turnover. Showing your clients that you’re certified not only boosts your credibility but also allows you to charge higher prices.”

Here’s what’s on offer:

1. Airbrush Course
   Master the hottest brow trend of 2024 with our Airbrush Course, led by Dutch experts Jenniree and Elisa. Learn how to create flawless brows quickly and efficiently, helping you fit more clients into your day! This course is super easy-to-follow and it’s packed with tips and tricks to master Airbrush Brows. You won’t find better tips anywhere else. Enroll here.
   
   
2. Liquid Dye Course
   Learn everything about our Liquid Dye with brow stars Barbie, Zoe, and Anastasia, who share their secrets to achieving stunning results. They are real Brow Professionals who are known worldwide! I can’t believe they came all the way here from the US, Australia, and Ukraine to record the course for you. You really have to enroll!
   
   Plus, I’ve included business growth strategies to help you scale your salon, and Anastasia shares her must-have tips from her book on creating viral content for your beauty business. This course is my all-time favorite!
   
   
3. Brow & Lash Lift Course
   Our bestselling course. Brow Lamination and Lash Lift are really demanded by clients all over the world and if you’re not offering it yet, this is your chance. Enhance your service menu by mastering this crazy versatile treatment. Create beautifully lifted brows and lashes that keep your clients coming back for more! Plus, you learn how to laminate both brows and lashes with ONE KIT. Yes, our formula is for both! Enroll now here.
   
   
4. Brow Henna Course
   Classic Henna, we all love it. Learn the art of creating richly pigmented, long-lasting brows using our Brow Henna. Perfect for clients who love bold, defined looks with natural ingredients. The best thing about our courses is that they are online and you can get certified from the comfort of your home. Enroll here.
   
   
5. Brow Mapping Course
   Get the perfect blueprint for every brow shape with our Brow Mapping Course. This skill ensures precision and client satisfaction, setting you apart as a true brow expert. Learn all the techniques and how to use Brow Mapping tools to create super symmetrical brows. You can enroll here and learn everything you need to do Brow Mapping!

Good luck, and remember - you’re not alone on this journey! If you need more guidance or inspiration for growing your beauty business, head over to our Brow Business Section for more!

XXX Manouk