How to create viral content with Anastasia Biskopchuk
written byMyriam van Engelen
In This Article
Who is Anastasia?
Anastasia Biskopchuk is a name you’re going to want to remember in the brow world. She’s young, creative, and her work is already making waves. Her unique style and fresh approach are inspiring brow artists everywhere to level up their game.
We were so excited to team up with her for our Beyond Brows campaign, where her talent and vision really shined. Now, she’s sharing her expertise as the master teacher in our Liquid Dye course and has taken a part in our Show Character series (watch for a really insightful interview about new beauty standards). Wondering why her content is blowing up on social media? Keep reading!
5 tips how to make viral brow content
Ready to take your brow content to the next level? Anastasia Biskopchuk, our go-to expert and master teacher, is here to share her secrets. With her experience in creating viral content, she knows exactly what it takes to make your work stand out and get noticed. See how many views her videos get? You can achieve the same!
Tip 1: Choose the right models
Selecting the right models is key to creating viral brow content, especially when planning a photoshoot. While it’s great to use photos of your regular clients, relying solely on them can be a bit hit or miss. So make it fun and organize a shoot day with your pretty colleagues or friends!
As Anastasia advises:
“Find a beautiful model. I always take great care when selecting models, analyzing their photos and making sure to ask for up-to-date pictures, preferably without makeup. From their profile photos, I also roughly assess their posing abilities, as the model's confidence in front of the camera is a crucial factor for a successful shoot.”
This advice is super helpful for those times when you want to create high-quality, shareable content. Setting up a content shoot with models you’ve carefully chosen gives you the control to nail the exact look and vibe you’re after—making it more likely your work will go viral.
Tip 2: Master your lighting
Lighting is everything when it comes to creating viral content. Whether you’re shooting with your phone or using high-end gear, understanding how to work with light can take your photos and videos to the next level.
Anastasia explains it best:
"Choose the right gear and lighting based on the shoot’s objectives. I shoot using various equipment, from an iPhone to cameras and lenses worth thousands of dollars. Additionally, I have a deep understanding of their technical features and know when to use what. Because of my expertise, I can produce equally good content whether I’m using an iPhone or a professional camera. The same goes for lighting. I understand how light works, so I can achieve beautiful and high-quality images with either two or five light sources, depending on my resources and objectives."
See the difference between photos taken with a phone and a camera during our Beyond Brows campaign with Anastasia. Both capture great results, and an iPhone can show the brows just as nice—just with a different focus and perspective.
The takeaway? It’s not just about having the most expensive equipment—it’s about knowing how to use what you have. Investing time in learning about lighting can make a huge difference in your content, whether you’re working with just a couple of lights or a full setup.
If you want to dive deeper into lighting techniques, check out our latest blog post with Anastasia. She shares all her tips on creating flawless before-and-after photos, including a dedicated section on lighting that’s packed with useful advice.
Tip 3: Don’t skip the editing
Taking a great photo is just the first step—what you do next is just as important. Post-processing is where your content really shines. It’s not just about fixing flaws; it’s about creating a polished, cohesive look that makes your work stand out.
"Don’t neglect post-processing and the overall visual style. Proper post-processing, like retouching, lighting adjustments, color correction, cropping, and editing, is just as important as the quality of the shots themselves." Says Anastasia.
So, even the best photos can benefit from a little editing. Simple tweaks can make a huge difference, and a consistent visual style helps build your brand. Post-processing is the final touch that takes your content from good to viral-worthy!
Where to edit your photos?
Wondering where to edit your photos? There are plenty of user-friendly apps and software options out there. For quick edits on your phone, try apps like VSCO, Snapseed, or Adobe Lightroom Mobile. If you’re working on a computer, Adobe Photoshop and Lightroom are industry standards for a reason—they offer powerful tools for perfecting your images.
Tip 4: Plan your content with purpose
Nowadays it’s not just about pretty pictures—your content needs to have a meaning to really stand out. If you want to capture your audience’s attention and keep them coming back, your posts should be both eye-catching and valuable.
Anastasia nails it with this advice:
"Plan the idea, meaning, and content of your future posts. In 2024, content that resonates the most is not only aesthetically pleasing but also meaningful and valuable. This greatly affects audience engagement and, consequently, your reach."
So, before you start creating, think about the story you want to tell or the value you want to offer. Whether it’s sharing expert tips, offering inspiration, or connecting on a personal level, content with a clear purpose is what gets noticed and shared. When your audience feels something from your posts, they’ll engage more—and that’s the secret to boosting your reach and making your content go viral!
Tip 5: Stay consistent
Consistency is key when it comes to creating viral content. In 2024, with Instagram, TikTok and Facebook more crowded than ever, regularly posting isn’t just a good idea—it’s essential for standing out and keeping your audience engaged.
Anastasia puts it perfectly:
"Publish content regularly. This point might seem obvious, but many people overlook it. Consistent, disciplined posting is essential for success, as it significantly impacts both Instagram’s algorithms and how your audience perceives your content. Therefore, it’s important to organize your schedule to ensure you always have time for shooting, editing, and publishing content."
To really make your content work for you, check your Instagram Insights to see when your audience is most active. Posting at the right times can boost your engagement and help your content reach more people. Plus, keep an eye on your engagement rates to see what’s resonating with your followers and tweak your strategy as needed.
So, don’t just create great content—make sure you’re sharing it regularly and at the best times. By staying consistent and tuned in to your audience’s behavior, you’ll keep your feed fresh, your followers engaged, and your content ready to go viral.
What content to post as a Brow Artist
As a brow artist, balancing client appointments with creating content can be a real challenge. It’s easy to get caught up in the day-to-day and forget to capture those all-important before-and-after photos. But remember, these photos are key to showcasing your work and connecting with your audience. Need some tips on capturing those perfect before-and-after shots? Check out our blog post!
Beyond before-and-after shots, there are so many other content options you can do. Reels, close-ups of your technique, quick tips, or even behind-the-scenes moments—you name it. These types of content can keep your feed dynamic and engaging, helping you connect with potential clients on a deeper level.
Struggling to find inspiration? Look to other talented brow artists like Anastasia Biskopchuk and our amazing community. Browse our Instagram page for ideas, and don’t forget—tag @supercilium in your posts for a chance to get featured!
